Berlin and other cities are once again full of new advertising campaigns by development NGOs before Christmas. Even if they are new images, the messages remain the same: If we do not take action here in the Global North, people in the Global South will starve and die of thirst. And it is made easier and easier for us to calm our conscience: we only have to send an “action” by sms to a number of terre des hommes or bite into a delicious UNESCO pizza and already we “free” children from work and misery. We may, of course, continue sponsorships, although the concept of paternalism-generating sponsorship programs has been heavily criticized even within the development scene for years.