Training on the avoidance of discrimination in developmental public relations (two-day training)

Public relations work on development policy has a tremendous impact on the image of the Global South in German society. Here, as well as in the current portrayal of refugees in the media (e. g. B. here), images are used “for the good cause” that, among other things, violate the human dignity of the people depicted. Following on from the discussions of recent years, we want to use the training sessions as an opportunity to explore less discriminatory portrayals in public relations and to try out alternatives.

The training offers a historical-theoretical introduction to the critique of racism and postcolonial perspectives on development cooperation. In the subsequent practical part, the participants develop their own analysis tools in order to try them out in a collegial exchange and to apply them to the materials they have brought with them (e.g. flyers, mailings, annual reports, poster advertising, etc.). After the mutual presentation, the question of possible actions within the own organization as well as the further handling of discriminatory materials will be explored and next steps will be planned. The goal of the training is for participants to acquire a critical perspective on discrimination and their own analytical skills, as well as to obtain ideas for implementing them in their own organizations.

The training is aimed at active and (voluntary) employees of (development) political NGOs/initiatives/groups who work with text and image material.

The participation fee is divided as follows: 20 euros for representatives of voluntary associations and initiatives and 40 euros for representatives of organizations with full-time staff. It includes coffee, tea as well as snacks on both training days. A vegetarian lunch can be purchased on site for approximately 7 euros.

The next training will take place on 15.7 . from 10:00 – 18:30 and on 16. 7 from 10:00 – 16:30 in Frankfurt .

The event is part of the 1.5 year project (De-)Koloniale Bilderwelten, which is carried out by the Initiative Schwarze Menschen in Deutschland (ISD) e.V. and glokal e.V.. This project is funded by ENGAGEMENT GLOBAL on behalf of the BMZ, with funds from the Church Development Service through Bread for the World – Protestant Development Service, the North-South Bridges Foundation and the Landesstelle für Entwicklungszusammenarbeit Berlin. More information about the project can be found here.