Currently, several poster campaigns, from insurance companies to ministries, are again advertising with white children in “Indian costumes”. While in North America there is at least a social and scientific discussion about cultural appropriation – even if there is not much to be seen of it in the mainstream – this has hardly arrived in Germany. With the exception of minor adbusting campaigns such as the “Leitkultur macht stark” poster, poster campaigns such as those of the Federal Ministry of Education and Research seem to be an unchallenged part of German reality.
