This year’s Weltweitwissen Congress, entitled “Changing Perspectives – Nationwide Congress on Global Learning and Education for Sustainable Development,” took place January 16-18 at the Haus der Wirtschaft Baden-Württemberg in Stuttgart. To the dismay of many attendees, the photo exhibition for this year’s STIHL erotic calendar (attention trigger warning) was prominently displayed in the foyer. This year’s calendar (circulation 900,000) of the Swabian chainsaw manufacturer, which has been around for 40 years(!) with similar discriminatory images, is described as follows:
“Inspired by fascinating night shots of wild animals, the interplay between femininity and technology is staged as a nocturnal encounter in “Unique Encounters.” Caught by the light of the camera, women move like shy animals in the impressive nature of South Africa.”
In recent days, both a colonial racist broadcast series and a racist commercial have been shut down. While it’s not entirely clear what prompted Pro7 to discontinue the Reality Queens of Safari broadcast series, extensive criticism from NGOs and many others certainly contributed, in addition to low ratings. The campaign against the show even managed to be mentioned on Spiegel Online. In the case of the Ferrero commercial, the matter is clearer. Media such as Neues Deutschland, taz and Stern reported on it, but above all there were many letters from readers and a storm of criticism in “social networks”. Even if insight could look different than explaining to us conceptually dumb people that “[b]y the current advertising […] it is a question of the representation of a product variation of Ferrero Küsschen with white chocolate” and that “[a]lle statements […] thus refer solely to the white chocolate [beziehen] – of course without xenophobic ulterior motives”, Ferrero has decided to revise the advertisement due to the “critical voices […]”. The video clip was withdrawn and the slogan “Germany votes white” is no longer on any advertising posters.